The first AI-managed website service for independent hotels.
Built on Astro for speed. Run by AI for cost. Designed for hospitality, by hospitality.
Three ways hotels get a website today. None of them work.
Every independent property eventually faces the same decision — and every option asks them to compromise on something they shouldn't have to.
The digital agency
CHF 15,000–40,000 upfront. Three to six months. Then a maintenance retainer of CHF 500–2,000/month for changes you used to make in five minutes. Beautiful, often. Affordable, rarely.
Too expensive.
The website builder
Wix, Squarespace, GoDaddy. Cheap monthly, drag-and-drop, looks like every other small hotel website. Slow on mobile. Mediocre on Google. You never quite own it.
Too generic.
The WordPress site
Powers 43% of the web. Also 94% of hacked websites. Plugin conflicts, security patches, hosting bills, the developer who built it has moved on. You inherited a maintenance liability.
Too fragile.
A website that maintains itself.
We build your site once, on Astro — the framework Google itself uses for the fastest sites on the web. Static HTML. No database. No plugins. No security patches. It loads in under a second on any device, from anywhere.
Then we hand the day-to-day to AI agents that read your inbox, your booking system, and your CMS — and make the small edits a website actually needs. New seasonal menu. Updated rates. A typo on the contact page. All handled, none invoiced.
An agency's craft.
A builder's price.
A system that updates itself.
You get the website an agency would build, the cost of a website builder, the security of static infrastructure, and a system that updates itself. One predictable monthly fee. Apply, or leave, anytime.
Astia · principle 01 Three steps. Roughly three weeks.
Apply
Tell us about your property — what you offer, what's broken on your current site, what direct bookings should look like. We respond within three business days and confirm fit.
Build
Discovery, design system, content migration, booking-engine integration, performance tuning. You see progress at every stage. We launch when you approve, not before.
Run
Edits handled by AI agents within 24 hours. Hosting and security included. An annual design check-in to keep it modern. You focus on guests; the website handles itself.
Astia versus the alternatives.
The honest comparison. Numbers are industry averages — pulled from public benchmarks, our own work, and twenty years of hospitality web pricing.
| Web agency | Wix / Squarespace | Astia Web | |
|---|---|---|---|
| Upfront cost | CHF 15k – 40k | CHF 0 | CHF 0 |
| Monthly cost | CHF 500 – 2,000 | CHF 30 – 50 | CHF 150 – 550 |
| Time to launch | 3–6 months | A weekend (looks it) | 2–3 weeks |
| Loads in under one second | Sometimes | Rarely | Always |
| You own the code & content | Maybe | No | Yes |
| Updates handled by | You pay per edit | You, manually | AI agent + you |
| Direct booking integration | Custom build | Limited add-ons | Built for it |
The standard developed for Planhotel's Exploreans collection, now available to independent properties.
3 properties · built on Astia
Exploreans is the nature-led brand of Planhotel Hospitality Group, an independent Swiss-Italian hotel group headquartered in Lugano. Three properties, one platform, all built and maintained on the Astia stack.
One monthly fee. Zero invoices in between.
Pricing by property size and how involved you want to be. Switch tiers anytime.
You edit. We host, secure, and refresh.
| Up to 15 rooms | CHF 150/mo |
| Up to 30 rooms | CHF 200/mo |
| 50+ rooms | CHF 300/mo |
You email. AI agents and we handle every edit.
| Up to 15 rooms | CHF 250/mo |
| Up to 30 rooms | CHF 350/mo |
| 50+ rooms | CHF 550/mo |
We accept two new properties a month.
Tell us about yours. We respond within three business days, and we'll be honest about whether Astia is the right fit before either of us commits.
Apply for a site